Invest in Community, Amplify Your Brand with Hyack Festival Association. Whether you're a local small business or a large corporation, Hyack offers a simple, rewarding path to showcase your commitment to community spirit while achieving your marketing goals. If you're a small business that wants to connect with your local community, or if you're a large corporation that wants to give back, partnering with Hyack gives you a way to connect and engage with the diverse communities in New Westminster and throughout the Lower Mainland.